Bija Advisors was formed for this very reason. Many Founders and Inventors have attempted market development. It is rare that these efforts are executed well, and learning-as-you-go can be quite expensive as you diminish your negotiating power with every mistake.
Bija Advisors have a proven track record commercializing technology to some of the world’s top companies. Here are some of the services we provide:
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Developing early customers for your own technology can be a mistake because it’s hard to negotiate the worth of your own inventions. Evaluation, skepticism, and strong-arming from big companies can be defeating, and you have no place to fall back if there are complications.
Professional athletes have agents for similar reasons.